Director & video producerfrom Singapore. I make verticalcontent for brands, AI filmsthat feel shot, and commercialswith a theatre-trained eye.
- Carlsberg
- Shopee
- Singapore Tourism Board
- Changi Airport Group
- Mandai Wildlife Reserve
- Manulife
- MOE
- HTX
- National Heritage Board
- NAFA
(Approach)
AI Film
Directed like live action, generated with AI. Shot lists, look development and an edit that still feels human.
- AI commercials & specs
- Look development
- Hybrid live-action + AI
- Pitch visuals & animatics
Frames · consistent characters, worlds and light across every shot
How I direct machines
- 01Brief & treatment
The idea, tone and references, written like a live-action deck.
- 02Shot list
Every frame planned with lens, light and blocking, before anything is generated.
- 03Look development
Characters, world and grade locked early, so shots stay consistent.
- 04Generate & direct
Iterate shot by shot. Keep the takes, bin the uncanny ones.
- 05Edit, sound & finish
Cut, score, sound design and grade. This is where it stops looking like AI.
- Seedance
- Higgsfield
- ElevenLabs
- Artlist
- Claude
Commercials & Film
From running national TVC sets as an assistant director to directing my own product films and shorts. I know how a set should feel.
- Direction
- Assistant directing
- Producing & casting
- Deck writing & treatments
Index
Trained on stage.Fluent on set.
I’m Rickey, a Singapore-based director and video producer. I trained in theatre at NAFA, and it still shapes how I work. I start with people and performance, and a story worth the viewer’s time.
Since 2023 I’ve worked across the whole pipeline. I write decks and scripts, run sets as an assistant director on national campaigns, and direct, shoot and edit content for brands like Carlsberg, Manulife and SimpleCivet. I’m also building AI-assisted workflows that let small teams make films that look big.
Hire me for one shoot, a monthly content retainer, or an AI film that has to feel real.
- Now
- Freelance director & video producer2023 — now
- Before
- Assistant Director (intern), Little Red Ants2024 — 25Producer & Casting Director, CrispContrasts Studios2020Production Assistant, Moviola · JUO Studios2020
- Trained
- Diploma in Theatre (English Drama), NAFA2021
- Tools
- Premiere Pro · DaVinci Resolve · AI video generation
- Languages
- English · conversational Mandarin
On set
Behind the scenes from recent shoots
Have a brief?Let’s make it.
- WhatsApp +65 9654 5617 ↗
- LinkedIn ↗
- Singapore · SGT
Brand & Social
Scroll-stopping vertical content for brands that post every week. I write, shoot and cut, so ideas move from brief to feed fast.
- Monthly content retainers
- Concept & scripting
- Shoot + edit, one-man or full crew
- Product & F&B
15 projects · Open as its own page →Gastrobeats 2026
Grit
Golden Brew
Fire & Sear
Tsukemen
Golden Luggage
Hyrox 2026
Stout Meets Coffee
Portable Projector
Gymwear
Pawrents Day
Foldable Duffel Bag
Dinner & Dance
Mid-Autumn Your Way · I
Mid-Autumn Your Way · II
Monthly retainer
How a retainer works
Start a retainer →8 credits a month
For example: 2 reels + 1 carousel + 2 statics.
We map the month: which reels, carousels and statics your 8 credits go to.
I shoot and edit. Each piece is delivered within 5 working days.
Up to 3 revisions per piece, until it’s right.
Each month starts with a fresh plan.